Because Everyone is An Expert
Two weeks ago I was looking on how to improve the disk image design of my product. I decided to download a few product I personally used or tried and see how they do it. This ended with a blog post which appeared up on Digg's homepage:
Being displayed on Digg's homepage is great -- over 3,000 hits in one day and 40 comments. Most of the comments were positive but the one I remembered the most is a comment by Chad:
How can anyone pretend to be an auhority on Mac software dstribution when they use the word “shortcut” to refer to an alias...A few years ago after a comment like this I would humbly delete my post and quit blogging. Today, I just laugh — after starting several businesses in the past 5 years, I can say one thing: “Everyone is an expert”. And if you do not trust me, ask Seth Godin — Seth even built a new business based on this idea:
http://www.squidoo.com/
A few days ago I read Seth's book and decided to give Squidoo a try:
http://www.squidoo.com/productivemac/
It is still work in progress — one great thing about Squidoo Lenses is that you are not forced to finish everything at once, but can gradually improve and add more content as the time goes by.

