Oliver Breidenbach from Boinx Software writes about his experience with MacHeist:
The MacHeist crew has to be applauded for developing and testing new ways to market Mac applications. If they succeed, it may well be that this becomes a good revenue stream for Mac developers. Because if they succeed, the next time, the amount of money that we will demand will increase dramatically. And if it turns out that it was all not worth our while, we simply will have to mark it down as another way not to get rich.
You can find real jewels in Oliver's responses to comments:
> If these guys made $5k in a regular week, they would have no need for Ryu.
If we made just $5k a regular week on FotoMagico, we'd have to close down business.
> Actually, if you are wrong, it could be 52 lousy weeks with an overload of customer support that saps all your development energy.
If FotoMagico were such a bad quality that we couldn't handle a couple of thousand more customers, we would have to close shop as well.
> And they'll discover that they have ideas that it "should" work differently than you have designed the product to work.
Yes, and that would be a good thing because then we would know more about the market perception, user expectations and all the other things we like to base our product plans on. We might even discover new markets that we haven't thought of yet.
> I know that TextMate doesn't need more salespeople
In my experience, Mac "shareware" usually sells well below the market potential. I would be surprised if TextMate would be the exception. You never have enough (unpaid) sales people. Of course you can be happy with the business as it is in a philosphical sense.
See also: Give and You Shall Receive.